SAMSUNG Q-Series Soundbar

Sound you can feel

This second film for Samsung’s Q-Series Soundbar explores how sound can be seen as much as it’s felt.
The project used cymatic patterns, shapes formed by vibration, to represent the purity and depth of Samsung’s audio experience.
We experimented with multiple AI models to find the right balance between realism and rhythm, refining hundreds of tests until the motion felt alive and true to sound itself.