Every client brief presents a unique challenge, and I genuinely enjoy solving these with creativity. I was raised in traditional advertising but quickly adapted to the evolution toward social media and now AI.

As an art director, I have a strong passion for minimalist design, modern architecture, and black-and-white documentary photography.

After spending 21 years in London, I spent over half that time working with top agencies including DDB, VCCP, BMB, M&C Saatchi, and T&P.

In early 2025, I relocated to Sydney and chose to go freelance, focusing on helping agencies explore how best to integrate AI into their creative process.

Awards

Aerial Radio Award
Best OOH Drum Awards
Winner at Marketing Society Brave Awards
Winner at the Content Marketing Association Awards
Regular feature as Campaign’s ‘Pick of the week’
Campaign’s ‘Top 5 Outdoor Ads’