As someone passionate about the latest tech, I've been exploring the world of AI and its creative possibilities. I don’t see these tools as replacements for real directors, musicians, or creatives in any field—at least, not yet—but they’re fantastic for bringing conceptual ideas to life.
Below is a collection of experimental projects I've been working on in my free time, using tools like Midjourney, Runway Gen 3, KLING AI, KREA AI, Immersity.AI, Flux Lora, and SUNO, to name a few.
IKEA APPAREL
Introducing IKEA Apparel, a fictional wear collection inspired by the iconic IKEA FRAKTA bag and the brand's signature colours, reimagined through the creativity of AI.
Each piece blends functionality with bold, minimalist design, embodying the spirit of IKEA in wearable form.
ADIDAS SAVAGE
This film explores whether AI-generated characters can embody a brand's identity and attitude through non-human personas.
Set against the backdrop of global street culture, it features human-like animals who embody the rebellious spirit of youth across the world.
From skateboarding to graffiti, these characters bring the raw energy and diversity of urban life to the forefront, challenging the boundaries of what’s possible in brand storytelling.
Sugar Rush - Toyota C-HR
This concept video for the Toyota C-HR invites people to a sweet driving experience, where fun meets sleek style.
The C-HR is a perfect blend of modern design and playful energy, making every ride a sweet treat.
AUDI - Move in Sync with the World.
Imagine passing by an ad that changes every time you see it, reflecting your environment in real-time - sunny mornings, rainy afternoons, and everything in between.
Using Flux 1.1 Pro Ultra for hyperrealistic car visuals and Midjourney’s editor to create dynamic backgrounds, I’ve developed an ad series that adapts to real-time weather and time data.
It’s a new way to connect with audiences by making ads feel alive, relevant, and genuinely engaging -bringing a fresh experience each time you look.
Toyota Hilux Invincible
A long time ago, while working on the Toyota Hilux Invincible campaign, I imagined a script with Jason Momoa casually cruising through a convoy of Mad Max-style vehicles, effortlessly cool.
It’s not perfect, and there’s still much to improve with AI, but this gives you a good sense of what the final vision would have been.
POOCCI Fashion Show
The fashion industry is one of the few that constantly pushes the boundaries of trends and innovation. In recent years, fashion shows have evolved beyond traditional catwalks to unique settings where clothes are showcased in new and exciting ways. But what if, instead of changing the environment, we changed the models themselves?
POOCCI Fashion Show is a playful film that reimagines fashion by featuring not just humans, but dogs as well.