SAMSUNG Q-Series Soundbar

Sound you can feel

For the launch of Samsung’s Q-Series soundbar, we created a series of images and films that visualised the feeling of sound.
Using flowing sound ribbons wrapping around people, the work captured how sound moves beyond hearing to something you can physically feel.
By experimenting with multiple AI models, I generated more than 200 images and 80 motion pieces, exploring which tools could capture the tactile movement of sound most accurately.