Range Rover Sport
The brief was to adapt existing Range Rover Sport assets for the Australian market.
AI was used to generate a series of localised backgrounds for static and video content, creating more relevant and engaging content for social media.
The copy was also AI-generated using a custom agent trained on their tone of voice guidelines and previous campaigns, ensuring all messaging remained consistent and on-brand.
Twelve Apostles - Victoria
Hunter Valley - New South Wales
Sydney – New South Wales
Blue Mountains – New South Wales
Snowy Mountains - New South Wales
Yarra Valley - Victoria
For the video content, stills were crafted to match the look and feel of the original assets, ensuring the new AI-generated visuals blended in seamlessly.
We turned most of their stills into motion.
Original image
AI Background replacement
This is the process we used to transform one of their existing images to showcase the Hunter Valley in New South Wales.
AI Generated Motion