Toyota HILUX - You'll Be Fine.

The campaign brief was simple: showcase the toughness of the new Toyota Hilux.

Our idea? In case of an apocalypse, You'll be fine.

Delighted to have won two awards:

Best OOH Campaign at the Drum Awards 2018 and the Aerial Awards for the radio campaign

OOH

Radio ads

Print campaign

Ambient

Customise your Apocalyptic Hilux online