Toyota HILUX - You'll Be Fine.
The campaign brief was simple: showcase the toughness of the new Toyota Hilux.
Our idea? In case of an apocalypse, You'll be fine.
Delighted to have won two awards:
Best OOH Campaign at the Drum Awards 2018 and the Aerial Awards for the radio campaign
OOH
Radio ads
Print campaign
Ambient
Customise your Apocalyptic Hilux online