ADIDAS SAVAGE - Proactive

Please note, this work was created using AI tools available as of November 2024

This film explores whether AI-generated characters can embody a brand's identity and attitude through non-human personas.

Set against the backdrop of global street culture, it features human-like animals who embody the rebellious spirit of youth across the world.

From skateboarding to graffiti, these characters bring the raw energy and diversity of urban life to the forefront, challenging the boundaries of what’s possible in brand storytelling.